Updated: 26/10/16 : 06:41:40
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Sligo Tourism targets Canadian market worth €133m

A group of over 20 top tour operators from Canada were in Galway yesterday to meet and do business with over 70 key Irish tourism businesses from across the country, including representatives from Sligo such as Luxurious Ireland and the Glasshouse Hotel, at a workshop held in The Meyrick Hotel. 

The Canadian Expo sales workshop was organised by Fáilte Ireland, in conjunction with Tourism Ireland, was designed to focus on attracting more overseas visitors from key markets such as Canada.  The workshop provides a cost and time effective business opportunity for the Irish tourism businesses to meet buyers and engage in one-to-one sales meetings to either make initial contact or maintain already established business relationships.
Speaking at the workshop, Ciara Sugrue, Head of Trade and Promotions, Fáilte Ireland said, “We are delighted to be welcoming these top tour operators to Ireland. The Canadian market is an important market for Ireland, in 2015, over 165,000 Canadian tourists visited Ireland spending an estimated €133 million.

"With new routes direct from Dublin to Canada announced in recent years, these influential travel agents have the capacity to deliver significant amounts of visitors to Ireland and their presence here is testament to Ireland’s appeal as a destination.”

To further showcase what Ireland has to offer, bespoke itineraries were provided by Fáilte Ireland giving an opportunity for the Canadian buyers to experience accommodation, dining, entertainment, visitor attractions options during the course of their stay giving them context when meeting with the Irish Industry during the workshop.