Updated: 09/01/17 : 04:46:44
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'Getting' cancer in that superb new advert

By Eugene McGloin

SNIPER ALLEY is a mighty fearful place to be in real time.

You run rather than look over your shoulder; that sort of fear.

Family genetics often, but not always, warn which sniper might 'get' you.

Cancer, or heart disease. They remain the two big killer risks in Ireland.

Even the massive advances in technology and research have only dusted, not dented, that overall landscape of Our Lives.

Few Neutrals

The new 2017 advert for the Irish Cancer Society -- ''I want to get cancer'' has struck a chord with a lot of people.

It Is powerful and/or provocative; it is bang 'On Message' or bang 'Off The Wall,' depending on your point of view.

There are few neutrals, so far. In that (one) sense, the Irish Cancer Society's advert planners have achieved a core strand of any strategy -- namely, Awareness. 

The main message -- when/if you listen to the full advert -- is that the person wants to ''get'' cancer.....and wring its neck.

I am not neutral. I've had cancer diagnosed this decade -- seven hours of surgery, including blood loss, and nearly three dozen later sessions of radiotherapy.

The booklets which answered all my questions came from the Irish Cancer Society. 

So does the free nursing helpline available at such times to all our citizenry.

Like so many others, I've left Sniper's Alley in better shape than ever hoped.

But too many people 'get' cancer. It 'gets' them. We grieve. The unsated sniper can, sometimes, even 'get' to their family members in that time of grief and its aftermath.

There is a hidden holocaust across Ireland every decade; death from cancer is no respecter of 'Brexit' or of any borders. 

In that corner, then, I'm not neutral -- not ever -- about the Irish Cancer Society. 

Indeed, for nearly two decades of my professional life they worked ''collaboratively'' with us.

Our joint task was to grow the germs and seeds of ideas -- which first existed on paper -- and make them real and meaningful.

Without the vision of the Irish Cancer Society it could have stayed paper and pipedream.

When it was all over there was just ONE unsolicited letter in my file. Most cherished of all, it said 'Thank You.'

Yeah, the Irish Cancer Society. You see, they 'get' cancer.  They always have. 

Long may the Irish Cancer Society 'get' cancer. They have stood longest in that (narrow) gateway between Hopelessless and Hope.