Updated: 27/03/17 : 07:11:29
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VIP Tourism Showcase for international buyers as they visit Sligo

Tourism buyers from 19 countries, including key markets such as GB, the US and Mainland Europe, are enjoying a visit to Sligo as part of a number of fact-finding tours across Ireland ahead of attending Meitheal, Ireland’s largest tourism trade fair. 

The event will take place in Punchestown Centre, Kildare, on the 29th and 30th March, and is organised by Fáilte Ireland, the national tourism development authority, in conjunction with Tourism Ireland.    

Almost 300 overseas buyers and 360 Irish tourism businesses will be pitching and deal making over the two days, with approximately 12,000 face to face meetings scheduled to take place - allowing international and Irish operators to meet and agree business for the 2018 season.

Bespoke itineraries for the fact-finding tours were designed by Fáilte Ireland to give the overseas buyers, a first-hand experience of what their clients can expect to see and do while in Ireland with a key focus on our three destination brands – Dublin, Ireland’s Ancient East and the Wild Atlantic Way.

Speaking about the importance of these trips, Fáilte Ireland’s Head of Trade & International Publicity, Ciara Sugrue emphasised,  “These tailored trips around the country provide the buyers with a direct experience of what an Irish holiday can offer their customers.  The unique history and culture of Ireland’s Ancient East, together with the breath-taking scenery of the Wild Atlantic Way and the sights and sounds of Dublin city and county will all feature strongly and we are pulling out all the stops to ensure Ireland is on everybody’s map and itinerary for 2018 and beyond.”

The buyers will enjoy visits on the Wild Atlantic Way where they will forage along Streedagh beach with Irish Seaweed Kitchen and take a Food Trail Tasting Tour in Sligo town.

They will then visit the Skellig Coast and enjoy some culinary experiences on an Atlantic Irish Seaweed tour at Caherdaniel, Co Kerry; and discover how Fort Dunree played a role in Donegal’s history and take a guided tour of Malin Head to experience the Northern Lights. In addition, the goups get to see some iconic attractions including soaking up culture and heritage in Ireland’s Ancient East at Huntington Castle, Carlow; Kilkenny’s Medieval Mile Museum; the newly opened Youghal Clock Gate Tower, Cork; Irish peatlands at Lullymore Heritage Park, Kildare; a tour of Beaulieu House in Louth and Carrickmacross Workhouse in Co Monaghan.