SEAT sales grow by 14% in Q1
SEAT Vice-President for Sales and Marketing Wayne Griffiths gave his assessment of these results: “We closed the first quarter with even better figures than our initial estimates. We are one of the fastest growing brands in Europe and are very satisfied with the overall outcome as well as with the fact that growth is progressing quite evenly in our markets thanks to our new model offensive. The arrival of the Leon facelift has boosted sales and the all-new Ibiza will make a positive contribution to these results beginning in June”.
Brand sales accelerated due to the strong commercial performance of SEAT’s five major markets, which all posted double-digit growth. Spain leads first quarter deliveries with 24,700 vehicles sold (+16.6%), followed by Germany (20,600; +10.1%) and the United Kingdom (16,800; +25.2%). France (6,400; +12.3%) and Italy (5,300; +17.9%) also went up by more than 10%. SEAT’s sales increase extends to the rest of Europe, where Austria (4,800; +31.9%) and Switzerland (2,500; +78.5%) stand out among other markets with sharp increases. Progress in two of the brand key countries which are Mexico (6,800; +11.0%) and Turkey (4,900; +10.4%) also contributed to SEAT’s global results.
The global success enjoyed by SEAT aligns with the brand’s performance in Ireland with SEAT sales for the opening quarter of 2017 experiencing a phenomenal 16.2% increase year on year.
Niall Phillips, Brand Director at SEAT Ireland commented, “Our start to the year has been remarkable and the tremendous results we have achieved are testament to the hard work of our team at SEAT, our excellent and expanding dealer network and our commitment to offering high quality products at affordable prices.”
In the first quarter of 2017, SEAT updated the Leon, the brand’s
best-selling model, and it has been available across dealerships since
February. SEAT is going to launch its new compact crossover Arona in the
second half of the year, and the range will continue to grow in 2018
with a third SUV which will be positioned one segment above the Ateca.