Staycations increase as Sligo hoteliers report positive outlook for summer
The strong performance for domestic tourism looks
set to continue into the busy summer season. Over two thirds (68%) of
hoteliers say bookings are up while six in ten (59%) report that advance
bookings for staycations for the remainder
of 2017 are up too. The general outlook for the rest of the year
appears positive overall and Ireland looks on course to surpass the 8.8
million overseas visits set last year.
More than half of hoteliers (52%)
report increases in advance bookings from the
United States, 35% for Germany and 27% for France. Tourism now
supports 5,700 jobs in Sligo and contributes some €131m to the local
However, Fergal Ryan, Chair of the Sligo Branch of the Irish Hotels Federation warned that Brexit is already impacting on tourism performance.
“Visitor numbers are up, which is good news and the growth in
domestic tourism is particularly encouraging as it extends beyond the
traditional tourism hot spots and its impact on local economies can be
felt more widely. However, the latest CSO figures
show a continued fall in UK visitors, our biggest market nationally,
which illustrates the fragility of the tourism recovery in Sligo.”
Mr. Ryan stated: “Many of the consequences of
Brexit are largely outside our control, so it is imperative that we
mitigate the risks and potential damage where
we do have some control over our destiny. Continued growth remains a priority for the sector, which is
the country’s largest indigenous employer. It is achievable but it requires specific actions.
Ireland’s competitive tourism offering will certainly help and this is underpinned by
important measures as the zero rate travel tax and
the 9% tourism VAT rate which brings us into line with other countries in Europe.
“We must also continue to invest in product development and marketing.
Enormous strides have already been made in the
development of our products and brands including the Wild Atlantic Way
and Ireland’s Ancient East, for example.
However, the recovery has not been felt to the same extent throughout the county. The UK market in particular
provides the widest spread of visitors across Ireland and the broadest seasonality.
Nine out of ten (91%) hoteliers nationally believe more needs to be done in terms of regional marketing in particular.
Time and time again, Irish
tourism has shown itself to be an excellent investment with every euro
spent in destination marketing by the state resulting in €34 being spent
in the country.”
Meanwhile, the latest IHF barometer also has good
news for Sligo school leavers and those seeking a career in the
Some 50,000 new jobs have been created nationally in tourism since 2011 and
the industry is on track to create a further 40,000 jobs nationally by 2021.
According to the latest barometer three in five (61%) hoteliers
have recruited new staff over the past 12 months and nearly three in ten
(29%) are planning to increase staff numbers over the next 12 months.
Mr. Ryan said that the industry is looking to recruit over 6,000 entry-level employees nationally each year across all areas of
its operations. The tourism industry now supports
approximately 230,000 jobs - equivalent to 11% of total employment in Ireland.
Increased confidence is also allowing hoteliers
across the country and in Sligo to invest more freely in their
businesses with almost all hotel and guesthouses (91%)
indicating that they intend to invest in refurbishment and increased capital expenditure within the next year. Most (94%) of these are planning refurbishment projects while over a third (37%)
intend to invest in new technology for the properties. One in five (20%) plan to expand their existing premises.
However, insurance remains a pressing issue for all
hoteliers. Over half (51%) report that rising costs are having a very
significant impact on their businesses.
Insurance costs for the sector have now
reached €42 million this year, equivalent to approximately €730 per
bedroom per year. Mr. Ryan welcomed the commitment of the Government and
the Tánaiste and Minister for Enterprise and Innovation
Frances Fitzgerald to address the spiralling cost of insurance.
However, he said that compensation pay-outs are
internationally with the result that Irish compensation levels for
injuries continue to be out of kilter when compared with other
“When genuine accidents take place in
hotels, guests should be rightly compensated. However, the vast majority
of claims in the hotel sector concern minor injuries and the higher
compensation pay-outs recommended by the updated
Book of Quantum are putting pressure on insurers to increase their
Breakdown across markets (compared to the same period last year)
Domestic market: 71% of hotels and
guesthouses are reporting an increase in visitor numbers from across
Ireland with 22% seeing no change and 6% noting a decrease.
Britain: Just 9% are noting an increase in visitor numbers from Britain, with 34% seeing no change, and 57% seeing a decrease.
United States: 63% of premises are noting an increase, while 30% have seen no change and 7% noting a decrease.
Germany: 43% of hotels and guesthouses are reporting an increase, with 49% saying they have seen no change and 8% seeing a decrease.
France: 30% of hotels and guesthouses are noting an increase, with
64% saying they have seen no change and 5% seeing a decrease.
Irish tourism sector at a glance