Updated: 13/04/17 : 21:13:28
SEAT closed the first quarter of the year with its highest sales
figure since 2001. Worldwide deliveries grew by 14.0% compared to the
same period in 2016 to stand at 117,300 vehicles (2016: 102,900), or
14,400 more. SEAT delivered 53,200 cars in March, which represents an
increase of 14.4% over the same month last year (46,500). The number of
vehicles sold in March is the highest of a single month in the last 17
years, since March 2000.
SEAT Vice-President for Sales and Marketing Wayne Griffiths gave his assessment of these results: ďWe
closed the first quarter with even better figures than our initial
estimates. We are one of the fastest growing brands in Europe and are
very satisfied with the overall outcome as well as with the fact that
growth is progressing quite evenly in our markets thanks to our new
model offensive. The arrival of the Leon facelift has boosted sales and
the all-new Ibiza will make a positive contribution to these results
beginning in JuneĒ.
Brand sales accelerated due to the strong commercial performance of
SEATís five major markets, which all posted double-digit growth. Spain
leads first quarter deliveries with 24,700 vehicles sold (+16.6%),
followed by Germany (20,600; +10.1%) and the United Kingdom (16,800;
+25.2%). France (6,400; +12.3%) and Italy (5,300; +17.9%) also went up
by more than 10%. SEATís sales increase extends to the rest of Europe,
where Austria (4,800; +31.9%) and Switzerland (2,500; +78.5%) stand out
among other markets with sharp increases. Progress in two of the brand
key countries which are Mexico (6,800; +11.0%) and Turkey (4,900;
+10.4%) also contributed to SEATís global results.
The global success enjoyed by SEAT aligns with the brandís
performance in Ireland with SEAT sales for the opening quarter of 2017
experiencing a phenomenal 16.2% increase year on year.
Niall Phillips, Brand Director at SEAT Ireland commented, ďOur
start to the year has been remarkable and the tremendous results we have
achieved are testament to the hard work of our team at SEAT, our
excellent and expanding dealer network and our commitment to offering
high quality products at affordable prices.Ē
In the first quarter of 2017, SEAT updated the Leon, the brandís
best-selling model, and it has been available across dealerships since
February. SEAT is going to launch its new compact crossover Arona in the
second half of the year, and the range will continue to grow in 2018
with a third SUV which will be positioned one segment above the Ateca.